The Place really thrives, and succeeds, at becoming a home away from home for a smart set of travellers in Florence. And it couldn’t be in a better location, right there in Piazza di Santa Maria Novella in the shadow of the grand basilica. It’s within walking distance from the city’s best sites (the Duomo, the Arno), but with rooms ranging from compact and cosy to those with impressive views, there’s no reason to leave for long – it’s literally the place to be. Renovated by local architect Luigi Fragola, it's contemporary and sophisticated, like staying in a stylish designer’s townhouse. Inside, more modern furnishings pair well with pops of velvet accents, wood floors and massive armchairs for reading. Expect impeccable service, a respite in the tourist buzz, and an exquisite terrace to claim a corner at with a strong Campari spritz.