It’s quite the spectrum with hotels in New York. Do we go uptown with the glitz and the glam? Or downtown with the edge? Midtown, sorry, but the choice is important. With The Ludlow, a Lower East Side stalwart since 2014. It carries the identity of this part of town well – cool but understated, in the know, forward-thinking, stylish. There’s a real lobby feel, acting as the pulse for the pace of this hot spot. Rooms (and most spaces) are factory-like – critical windows, brick walls and tiled bathrooms, some with tubs that claim the best views over Manhattan. It’s a vibe but a low-key one.