Staays

In a secret bubble in St Tropez, far from the Champagne sprays, is this super smart and sophisticated private hotel club that's an honest nod to the glamorous jet set days of the French Riviera's past. Once the sexy and salty scene for A-listers and artists in the sixties, it's more recently been freshened up by Italian designer Monica Damonte, with its 9 original cabins given a new makeover. It feels exclusive, but not pretentious, with a serious eye to design, style, and vibe. There are no Nikki Beach goers here, but rather those who know that Pampelonne is one of the best beaches in the South of France.